Moments of Gratitude: a Reflection on 2021

Moments of Gratitude: a Reflection on 2021

At the end of last year, I felt like: wow—I can’t believe I’m still standing—that we all are. In some ways, it feels like we’ve barely survived; but it also feels like a few good things came out of 2020—learning to “quiet,” especially.


This year, I’ve been exceedingly grateful for so many moments that do feel normal, moments of being with people that had this extra sweetness because of not having it for so long, going out to restaurants, shopping in person, giving hugs—all of these things feel extra special.


I am so grateful that business has been good. People really showed up to support us, and placed value on sending one another flowers, time and time again. It’s an incredible privilege to be a part of people’s memorable moments in life, and to witness people who care. Our daily work intersects with significant moments and people showing everyday love and support for others.


We had a lot of supply shortages, but it also made us more creative, kept us curious. We appreciated local flowers for their precious quality and freshness, and when we got access to something from afar that looked great, it was newly inspiring and special.


The last two years have shown us limitations and made so many things seem worth cherishing in a brand new way. I’m really thankful for a good team in a year where a lot of people couldn’t hire, when people left jobs and felt serious levels of need or dissatisfaction.


Going into this year, we had more hope—like, maybe we can do more than just ‘stand’ this year. My word of the year was curious—showing up for life with what resources might be available to me that I didn’t see before. Where is there still positivity and hope, where can I dream, where can I create and be creative?


For this next year, I’m making a promise to myself to hold on to the knowledge and wisdom yielded from two years that were all at once heartbreaking, cathartic, transformative, and revealing. I’m holding on to that curiosity and quiet, too—and to all of the moments of gratitude, big and small.


I hope you can hold onto whatever you found, too. Thank you, always, for your support, and for including us in how you care for and connect to others. See you in 2022!


-Kimberly